You know what else seems to have become a “thing” in writing? Using bad grammar in order to avoid using adverbs. Kids these days, they’ve been told so often that adverbs are evil — and worse yet, the mark of a hack! — that they would rather use the wrong word than one of those words. Quickly is an adverb (it has that wicked -ly ending and everything!), so don’t use it — use fast instead.
The word fast cannot modify a verb; it’s an adjective, reserved for modifying nouns (also pronouns and other adjectives, but never verbs). If you want to modify a verb, you need an adverb. Period. It doesn’t have to end in -ly (some of the most common ones don’t), but if it is modifying a verb (and grammatically correct — no cheating), it is an adverb.
Get this into your brain if it isn’t already there: any word that modifies a verb is an adverb. If you really, truly believe in the Law of Adverb Avoidance, you must never, ever use any word that modifies a verb in a sentence.
Good luck with that, because I have yet to see anyone, even the most fervent adverb-hater, pull it off.