Rule one: Always use a comma to separate a direct address (even if you’re addressing an inanimate object) from the rest of the sentence.
Rule two: Do not capitalize a common noun, even if you are using that common noun as a direct address.
Rule three: use italics, not all-caps, for indicating emphasis.
Suggestion one: Be wary of overusing exclamation marks! Not everything spoken with strong feeling is shouted, and not everything shouted requires special punctuation!
Damn you, book! I have stuff to do.