Look at my face. Seriously. Take a good long look at this face. It’s blue. And why is that? Why is my face the colour of childish summer skies, frozen computer screens, and musical moons?
It’s because I’m BLUE IN THE FACE telling you that 5-star reviews do not sell books. Stand-alone 5* reviews (rather than bunched together in aggregate, which I admit wield pens of power and therefore refuse to deal with here) are as much of an incentive to readers to buy a book as broccoli yoghurt is to naughty children to behave. They are meaningless: often vapid: frequently regarded as fake, and I have blogged about them so many times that my fingers are weary and my face is blue.
You know what can sell your books, though? A bad review, that’s what. And why is that? Because bad reviews contain 97.5% more useful information than good reviews, that’s why.
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